Together we got this campaign

Babies “R” Us

Concept and art direction of August 2017 Campaign. Included execution at Toys"R"Us Corporate Headquarters, a 36-page catalog, and over 40 multi-channel assets. The idea of the campaign was that families are the heart of our brand and that we understood what they go through, since our team members are moms, dads, aunts, uncles and grandparents themselves. Team members and their families were introduced to our customers across all assets, in which their stories demonstrated understanding and support.